Monday, September 20, 2010

art and advertising

Art can be any object that has been reclassified and reinterpreted so that they have been imbued with additional value besides usefulness.

A BMW is not just a car. It is a driving experience. It is intelligence. It is status.

A diamond is not just a stone. It is a signal and commitment of one's love.

Human values are commodified into objects, and then bought and sold on a market. Advertising is the process in which this commodification occurs.

Advertisers are artists.

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