Friday, October 29, 2010
commodification of happiness
Monday, October 18, 2010
packaging matters
“What if we did the opposite experiment?” I asked. “What if we put a mediocre player in Carnegie Hall with the Berlin Philharmonic? The expectations would be very high but the quality would not. Would people discern the difference would their pleasure be quashed?”
Across many domains of life, expectations play a huge role in the way we end up experiencing things. Think about the Mona Lisa. Why is this portrait so beautiful, and why is the woman’s smile mysterious? Can you discern the technique and talent it took for Leonardo da Vinci to create it? For most of us the painting is beautiful, and the smile mysterious, because we are told it is so. In the absence of expertise or perfect information, we look for social cues to help us figure out how much we are, or should be, impressed, and our expectations take care of the rest.
Alexander Pope once wrote: “Blessed is he who expects nothing, for he shall never be disappointed.” To me, it seems that Pope’s advice is the best way to live an objective life. Clearly, it is also very helpful in eliminating the effects of negative expectations. But what about positive expectations? If I listen to Joshua Bell with no expectations, the experience is not going to be nearly as satisfying or pleasurable as if I listen to him and say to myself, “My god, how lucky I am to he listening to Joshua Bell play live in front of
Monday, September 27, 2010
football field of life
Our passions motivate us, determine what is worthwhile and what is not in our lives.
We generate purpose in our lives by committing to goals that we find worthwhile and meaningful. The degree to which one is successful in achieving these goals will often determine one's general state of satisfaction and contentment with life.

Sunday, September 12, 2010
true self-esteem
Wednesday, September 1, 2010
in short, art and sex
Art is for signaling status, intelligence, skill, VALUE (sexual selection theory); to get a better partner to reproduce, those who are able to signal more effectively, obtained superior partners and reproduced.
Art is like a tool then, a means to an end. Similar to how sex is a means for reproduction. Sex has to be pleasurable because if it wasn’t, we wouldn’t reproduce and our species would have gone extinct.
To rephrase, the proximate reason to engage in sex now is pleasure. The ultimate reason is to reproduce and make babies. Most of time now, we engage in sex primarily to feel pleasure, not to reproduce. Similarly, now we engage in art primarily because intrinsically it is a pleasurable activity. The proximate reason is pleasure. The ultimate reason is to signal and to obtain a superior mate.
Another example is buying a book to increase your vocabulary:
...It’s a mistake to suggest that everyone today who walks out of a bookshop with a guide to a bigger vocabulary is somehow on the make with a potential sexual partner (or even trying to ascend a career ladder with a display of verbal sophistication). Forget about sex for a minute: knowing what words mean in ever larger numbers makes it possible to read with greater comprehension and hence more enjoyment; that’s a good in and of itself. Even if the origin of the propensity is sexual, it may well be that neither the motivation nor the function is sexual for the person who today tries to learn more words. Exercising this capacity presents itself as an intrinsic pleasure without the slightest present connection to sex, except in human prehistory.
sexual selection drives art
Why we evolved larger brains:
Miller argues that during human evolution, “sexual selection seems to have shifted its primary target from body to mind.” It is sexual selection, therefore, that is responsible for the astonishingly large human brain, an organ whose peculiar capacities wildly exceed survival needs on the African savannahs. And beyond its sheer size, the human brain makes possible a mind that is uniquely good at a long list of features found in all cultures but which are difficult to explain in terms of survival benefits: “humor, story-telling, gossip, art, music, self-consciousness, ornate language, imaginative ideologies, religion, morality.” Miller offers us a new model to understand the evolved mind. It’s not Descartes’s ghost, nor the mental hydraulic system of Freud, nor the computer chip of cognitive science. From the standpoint of sexual selection, the mind is best seen as a gaudy, over-powered home-entertainment system, devised in order that our stone-age ancestors could attract, amuse, and bed each other. Bed, however, was not the only object, since the qualities of mind chosen and thus evolved made for enduring pairings, the rearing of children, and the creation of robust social groups.
Art is whatever that requires skill:
Again, admiration for the ability to do something difficult is not unique to art: we admire athletes, inventors, skillful orators or jugglers. Miller is claiming that this is at least as much intrinsic to art as it is to any other field of human endeavor. He cites Ellen Dissanayake’s much-discussed notion of “making special” as essential to the arts. But whereas she sees making special as something that tends to promote an intense communal sense in a hunter-gatherer group, he interprets the phenomenon as more connected with display: “Indicator theory suggests that making things special means making them hard to do, so that they reveal something special about the maker.” It follows that almost anything can be made artistic by executing it in a manner that would be difficult to imitate. “Art” as an honorific therefore “connotes superiority, exclusiveness, and high achievement.” Cooking as a mundane productive activity is one thing; elevate it to “the art of cooking” and you emphasize its potential to be practiced as a skill and achievement that could be a useful fitness indicator. Miller adds to this a mordant comment: it is because artistic activity is an important fitness display that people will argue so passionately about whether something is or is not a work of art. Thus might the whole philosophical sub-field of aesthetics be understood as an extension of courtship rituals.
Modern art may look easy, but it's not. Action painting is not easy to do and modern art is not just about the art object, but more about the originality and the theory behind the art, the narrative and credibility of the artist, the reputation of the gallery/agent/dealer supporting the artist, and so on and so forth. Modern art is not about the painting, but the packaging of the painting.
Miller is aware just how controversial these ideas are. He grants that these days artistic elites may prefer abstraction to representation, but it is in the history of the tastes of hoi polloi that we’re going to find the keys to the origin of the arts. So the vulgar gallery comment, “My kid could paint better than that,” is vindicated as valid from the standpoint of sexual selection, and can be expected to be heard in popular artistic contexts for the rest of human time: people are not going to “learn” from their culture that skill doesn’t count (any more than they will learn that general body symmetry does not indicate fitness). Moreover, even with the elites it’s really not so different: the skill-discriminations of elites are simply accomplished at a more rarefied level. Cy Twombly’s blackboard scribbles, which look to many ordinary folk like, well, children’s blackboard scribbles, are viewed by high-art critics such as Arthur Danto as demonstrating an extremely refined artistic skill. That the works do not obviously show skill to the uninitiated simply demonstrates that they are being produced at a level that the unsophisticated cannot grasp. The esoteric nature of art, and with it status and hierarchy, thus remains in place.
Tuesday, August 17, 2010
plastic surgery, bodybuilding, diamond rings, and gold-diggers
Sexual selection creates a psychological arms race in which the signaling capacity of one sex is pitted against the critical, discriminating powers of the other. That is why we have elevator shoes and push-up bras. That is what the cosmetic, body-building, and vocabulary-building industries are largely about: accentuating, highlighting, or faking desirable signals.
Sexual selection theory sees these urges to improve or enhance fitness signals by any available means as utterly natural strategies: they are straightforward Pleistocene adaptations. In this, sexual selection theory goes dead against many forms of cultural constructionism that have prevailed in intellectual discourse for the last half century. For instance, it has for years been widely argued that women dye their hair and apply wrinkle creams only through cultural pressure, and that wrinkles and gray hair are "natural." A Darwinian view maintains that, on the contrary, a woman's desire to look younger, like a man's desire to appear stronger, taller, or more wealthy, is adaptive and innate. Such strategies will take different forms in different cultures and epochs, but they are prehistoric in their origins. Contrary to gender theorists who have tried to argue that women's use of creams and dyes makes them dupes of the cosmetic industry, the converse is more the case: industries that produce lipsticks, mascara, and hair colors only exist because the values of youthfulness and "looking good" are products of evolution. Approve of them or not, these values persist because they represent our deeper, innate nature.
The essential requirement of Darwinain fitness indicators is that they function reliably and honestly: they must pose authentic tests. If they can be faked, they are useless as indicators. If unhealthy peacocks can grow massive symmetrical tails, the tail loses its value as an indicator.
Human obsessions with what is fake and what is genuine in skill, eloquence, beauty, and intelligence thus merge into another fitness indicator that is encountered high on the female list of mate-selection indicators and rather lower on the male list: wealth, along with its closely associated feature of social status. Women normally cannot help paying attention to how rich a man is—or how potentially rich, if he has not yet set out on a career—as well as his conscientiousness, social standing, and generosity. As a fitness indicator, wealth is open to dishonest signaling, and women are especially keen to distinguish honest wealth signals from faked or exaggerated ones. From the standpoint of sexual selection, whether that really is a Rolex watch or an authentic Princeton diploma is not trivial. Selective pressures in the Pleistocene seem to have combined with cultural expressions from the Holocene to put in place elaborate systems of resource-demonstration rules that are intuitively recognized by females—and ignored by males at their reproductive peril.
How does resource-demonstration work in courtship? Here is where the spontaneous, universal characteristics of an adaptation make themselves apparent. One of the best ways for the boy to prove he has resources is to give girl something is both expensive and useless. Hence flowers: they wilt, and except to look pretty have no use. They can communicate "I love you," but more important is what they signal: "I have the resources to buy thoughtful and beautiful but completely useless things for you, my dearest. And please also enjoy these fine, expensive Belgian chocolates." Consider the alternative: if natural selection governed courtship, the boy would show up at the girl's apartment clutching, instead of flowers and chocolates, a lovely potato, or perhaps a couple of thick steaks, or, being even more inventive, a new ratchet wrench set for her. After all, natural selection favors practicality and efficiency. (The young couple would then go out to a serve-yourself, all-you-can-eat restaurant, since natural selection also favors economy.)
That we smile at this indicates how counterintuitive it is. The real world, operating according to the imperatives of sexual selection, works very differently. If the male is serious, he will take the female to a lavish, overpriced restaurant serving mere smidgens of food. He will order champagne and make sure she notices his large tip. (The all-you-can-eat cafeteria comes later: after they've married and have to feed the children.) With respect to proving access to resources and commitment, nothing beats the gift of a diamond, particularly as an engagement ring. Diamonds, since they are both expensive and useless, are indeed a girl's best friend. They prove one of two conclusions: either he has the resources he claims—money to waste on useless minerals—or, if he does not, he is so committed that he has gone into debt. Any way a woman looks at it, the gift—not just the promise—of a diamond marks a significant step in a courtship situation. (The De Beers slogan, "A diamond is forever," is widely regarded as the most inspired single advertising statement of all time, and Darwinian theory explains why: it connects serious wealth display with the loving commitment women seek in establishing a household.)
why people watch films and not read novels anymore
I think it's safe to say that movies have pushed the novel off into the margins of art. The critic Terry Teachout created quite a stir in 1999 when he wrote an article for The Wall Street Journal headlined "How We Get That Story" with the subhead: "Quick: Read a novel or watch a movie? The battle is over. Movies have won." He spoke of "far-reaching changes in the once-privileged place of the novel in American culture." "For Americans under the age of 30," he wrote, "film has largely replaced the novel as the dominant mode of artistic expression" when it comes to "serious storytelling." "It might even be that movies have superseded novels not because Americans have grown dumber but because the novel is an obsolete artistic technology." The Nobel-winning novelist Saul Bellow was sufficiently aroused to write an article for The New York Times going over Teachout's piece point by point. He adopted what has become the familiar fallback position of novelists today when they gather at writers' conferences and bring up the subject, as they, inevitably do, of how irrelevant the popularity of movies and television makes them feel as storytellers. Well, the argument goes, great novels have always had small, special (read: "charmingly aristocratic") audiences. Bellow cited Hawthorne's The Scarlet Letter, Melville's Moby Dick, and, striking his own Twilight of the Gods note, the novels of Proust and Joyce, which "were written in a cultural twilight and were not intended to be read under the blaze and dazzle of popularity." What impressed "the great public" even in the nineteenth century, he argued, was a minor novel like Uncle Tom's Cabin. But if Uncle Tom's Cabin was a minor accomplishment in a literary sense (an eminently disputable proposition, to anyone—Tolstoy, for example, or Edmund Wilson—who has actually read it), our Gotterdammerungisch novelists must still face up to the fact that the same "great public" also adored Tolstoy, Balzac, Dickens, Dostoevsky, and Zola.
Today it is the movie directors and producers, not the novelists, who are themselves excited by the lurid carnival of American life at this moment, in the here and now, in all its varieties. It is the movie directors, and producers not the novelists, who can't wait to head out into that raucous rout, like the Dreisers, Lewises, and Steinbecks of the first half of the twentieth century, and see it for themselves. It is the movie directors and producers not the novelists, who today have the instincts of reporters, the curiosity, the vitality, the joie de vivre, the drive, the energy to tackle any subject, head out onto any terrain, no matter how far it may be removed from their own experience—often because it is so far removed from their own experience and they can't wait to see it for themselves. As a result, the movie, not the novel, became the great naturalistic storytelling medium of the late twentieth century. Movies can be other things, but they are inherently naturalistic—and I suggest that this is precisely what their audiences adore most about them: their intense realism.
Movies are team enterprises, the work of entire troupes of story creators, scene and wardrobe designers, technicians, and actors, most of them, even the actors, imbued with a reportorial zeal, an urge to get things right, and none of them daunted by their ignorance—this is entirely to their credit— of what they might be getting into. A producer at United Artists who knew nothing about the Nashville country music scene importuned a director, Robert Altman, to make a movie about it. He knew nothing about it, either, and wasn't interested at first, but undertook the project anyway, assembled a team, and got interested. The team apparently started with written sources such as William Price Fox's Ruby Red, headed for Nashville, took a look for themselves, talked to one and all, and produced Nashville. The director Oliver Stone's movie, Platoon, about the war in Vietnam, was based on his own experience but thereafter, without the slightest hesitation, he plunged into subject after subject about which he knew nothing, including, lately, the world of professional football, resulting in the extraordinary Any Given Sunday. The director Francis Ford Coppola knew nothing about war, let alone about the war in Vietnam, but was nonetheless determined to make what became Apocalypse Now. So he signed on a writer who did know about war, John Milius, assembled a team that spent a year doing the research and reporting to get it right, and the result was a masterpiece. The director Spike Lee, famous for his movies about black life in America, turned to Jimmy Breslin and other sources to document a largely white world to make Summer of Sam, a brilliant naturalistic movie capturing New York City's sweltering Zeitgeist of fear and pornoviolent excitement during the summer of 1977, when a publicity-crazed serial killer known as "Son of Sam" was on a rampage.
Terry Teachout argued that movies had won the battle for a story-hungry young public "because the novel is an obsolete artistic technology." Bellow chided Teachout for "this emphasis on technics that attract the scientific-minded young," since to treat the experience of reading a great novel in technological terms was to miss the point. But I personally find it highly instructive to treat the naturalistic novel as a piece of technology. After all, it was an invention—and a rather recent one, at that. Four specific devices give the naturalistic novel its "gripping," "absorbing" quality: (1) scene-by-scene construction, i.e., telling the story by moving from scene to scene rather than by resorting to sheer historical narrative; (2) the liberal use of realistic dialogue, which reveals character in the most immediate way and resonates more profoundly with the reader than any form of description; (3) interior point of view, i.e., putting the reader inside the head of a character and having him view the scene through his eyes; and (4) the notation of status details, the cues that tell people how they rank in the human pecking order, how they are doing in the struggle to maintain or improve their position in life or in an immediate situation, everything from clothing and furniture to accents, modes of treating superiors or inferiors, subtle gestures that show respect or disrespect— "dissing," to use a marvelous new piece of late-twentieth-century slang—the entire complex of signals that tell the human beast whether it is succeeding or failing and has or hasn't warded off that enemy of happiness that is more powerful than death: humiliation.
In using the first two of these devices, scene-by-scene construction and dialogue, movies have an obvious advantage; we actually see the scenes and hear the words. But when it comes to putting the viewer inside the head of a character or making him aware of life's complex array of status details, the movies have been stymied. In attempting to create the interior point of view, they have tried everything, from the use of a voice-over that speaks the character's thoughts, to subtitles that write them out, to the aside, in which the actor turns toward the camera in the midst of a scene and simply says what he's thinking. They have tried putting the camera on the shoulder of the actor (Ray Milland in The Lost Weekend), so that the audience sees him only when he looks in the mirror, and having him speak his thoughts in voice-over. But nothing works; nothing in all the motion-picture arts can put you inside the head, the skin, the central nervous system of another human being the way a realistic novel can. The movies are not much better with status details. When it comes time to deal with social gradations, they are immediately reduced to gross effects likely to lapse into caricature at any moment: the house that is too grand or too dreadful, the accent that is too snobbish or too crude.
Which brings us to another major shortcoming of the movies as a technology: they have a hard time explaining…anything, They are a time-driven medium compelled by their very nature to produce a constant flow of images. Three movies have been made from things I've written, and in each case I was struck by how helpless perfectly talented people were when it came time to explain…anything…in the midst of that vital flow, whether it be the mechanics and aerodynamics of a rocket-assisted airplane or the ins and outs of racial politics in the Bronx. When a moviegoer comes away saying, "It wasn't nearly as good as the novel," it is almost always because the movie failed in those three areas: failed to make him feel that he was inside the minds of the characters, failed to make him comprehend and feel the status pressures the novel had dealt with, failed to explain that and other complex matters the book had been able to illuminate without a moment's sacrifice of action or suspense. Why is it that movie versions of Anna Karenina are invariably disappointing? After all, Tolstoy put enough action, suspense, and melodrama into Anna Karenina. What is inevitably missing is the play of thoughts and feelings inside the central nervous systems of the novel's six main characters—and Tolstoy's incomparable symphony of status concerns, status competition, and class guilt within Russia's upper orders. Without those things, which even a writer far less gifted than Tolstoy can easily introduce, using the technology of print in a naturalistic novel, Anna Karenina becomes nothing more than soap opera.
The fact is that young people, very much including college students, were inveterate moviegoers during the first half of the twentieth century, too, during the very heyday of the American novel. I know, because I was one of them. We probably spent more time at movies than college students today, because we didn't have television and the Internet as other choices. And new movie directors? We followed them, too, ardently. I can remember the excitement at my university, Washington and Lee, in Lexington, Virginia, when a movie called Fear and Desire, directed by a young man named Stanley Kubrick (and produced by a man who still went by the name of S. P. Eagle instead of Sam Spiegel), arrived at the State Theater. But the Steinbecks, Hemingways, Farrells, and Faulkners were even more exciting. They had it all.
The American novel is dying, not of obsolescence, but of anorexia. It needs…food. It needs novelists with huge appetites and mighty, unslaked thirsts for…America…as she is right now. It needs novelists with the energy and the verve to approach America the way her moviemakers do, which is to say, with a ravenous curiosity and an urge to go out among her 270 million souls and talk to them and look them in the eye. If the ranks of such novelists swell, the world—even that effete corner which calls itself the literary world—will be amazed by how quickly the American novel comes to life. Food! Food! Feed me! is the cry of the twenty-first century in literature and all the so-called serious arts in America. The second half of the twentieth century was the period when, in a pathetic revolution, European formalism took over America's arts, or at least the non-electronic arts. The revolution in the twenty-first century, if the arts are to survive, will have a name to which no ism can be easily attached. It will be called "content." It will he called life, reality, the pulse of the human beast.
Monday, August 16, 2010
Painting is dead!
How do you measure the value of a candle? You can't measure its value by light output, since the candle has lost its function as JC of lighting a room. The years that followed Thomas Alva invention of the incandescent lamp might have been called "the fall of the candle and the rise of the lightbulb."
Yet every night all over America millions of candles are burning. No romantic dinner is complete without candles on the table. Individual candles are sold for $20 or $30 each, much more than a lightbulb. Unlike an electric bulb, the value of a candle has no relationship to its light output. Like the fireplace and the sailing ship, the candle has lost its function and turned into art.
Every form of artwork has its passionate defenders. They will strenuously argue over the value of an individual piece of artwork because there isn't an objective way to measure its value.
Before the age of photography, painting was used to communicate the liknesses of kings and queens, princes and princesses, throughout a kingdom. Paintings also let the next generation know what previous generations looked like. Before the age of photography, Rembrandt, Rubens, Raphael, Michelangelo, Leonardo da Vinci, and other famous artists invariably painted in a realistic style.
Painting is just as popular today as it was in Rembrandt's time. Only today painting is an art form almost totally divorced from reality. As photography gradually assumed the visual communication role, painting turned abstract and became art.
An inflated price is one of the indicators that a discipline has become an art form. When your great-great-grandfather had his portrait painted for posterity by the local artist, he probably paid for the work by the hour, at a modest hourly rate. Now that painting is an art form, the sky's the limit.
A decade ago Portrait of Dr. Gachet by Vincent van Gogh went to a Japanese buyer for $82.5 million. If Dr. Gachet had wanted to let his descendants know what he looked like, he could have had a photograph made and saved someone quite a few dollars.
Art has no function; therefore art has no limit on what it is worth. Art is worth what someone is willing to pay for it. Interestingly enough, that price depends primarily on the publicity a painting has received in the media, not on the amount of advertising run by Sotheby's or Christie's. Sculpture was once used to create icons or gods. Now that most people no longer believe in stone, brass, or wood gods, sculpture has become an art form. No park in America would be complete without a generous assortment of metal or stone objects, but few people worship them. Sculpture is now art.
Like sculpture, painting, and poetry, advertising is taking the same path. "Advertising," said Marshall McLuhan, "is the greatest art form of the twentieth century"
Not only pundits like McLuhan but also top-level advertising people working in the trenches are making the art connection. Mark Fenske, a highly regarded advertising copywriter known for his work on Nike and other brands, says, "It may be the most powerful art form on earth." Advertising legend George Lois entitled his magnum opus, The Art of Advertising: George Lois on Mass Communications.
Major museums around the world house permanent collections of advertisements. Absolut vodka posters are framed and hung on walls like paintings. An exhibition of Ivory soap ads is on display at the Smithsonian; Coke commercials are in the Library of Congress, and the Museum of Modern Art owns a collection of TV spots.
Walk into the offices of virtually any advertising agency in the world and look at the walls. You would think you're in an art museum—wall after wall of advertisements set in impressive mattes and expensively framed.
Hold the phone, you might be thinking. Agencies are just exhibiting samples of their work. Maybe so, but lawyers don't frame copies of their finest briefs. Nor do doctors exhibit pictures of their most brilliant surgeries. We have never visited any advertising agency and seen framed sales charts for the agency's clients.
Advertising is dead!
When a communication technique loses its functional purpose, it turns into an art form.
Saturday, August 14, 2010
it's your life
denial and then acceptance of tragedy
there is no free lunch
...it's better for us not to know the kinds of sacrifices the professional-grade athlete has made to get so very good at one particular thing. Oh, we'll invoke lush cliches about the lonely heroism of Olympic athletes, the pain and analgesia of football, the early rising and hours of practice and restricted diets, the preflight celibacy, et cetera. But the actual facts of the sacrifices repel us when we see them: basketball geniuses who cannot read, sprinters who dope themselves, defensive tackles who shoot up with bovine hormones until they collapse or explode. We prefer not to consider closely the shockingly vapid and primitive comments uttered by athletes in postcontest interviews or to consider what impoverishments in one's mental life would allow people actually to think the way great athletes seem to think. Note the way "up close and personal" profiles of professional athletes strain so hard to find evidence of a rounded human life -- outside interests and activities, values beyond the sport. We ignore what's obvious, that most of this straining is farce. It's farce because the realities of top-level athletics today require an early and total commitment to one area of excellence. An ascetic focus. A subsumption of almost all other features of human life to one chosen talent and pursuit. A consent to live in a world that, like a child's world, is very small.
- David Foster Wallace
Monday, August 9, 2010
quarter-life crisis
Saturday, July 31, 2010
Wednesday, July 28, 2010
why elite shoppers eschew logos
Tuesday, July 27, 2010
scumbag merchant --> esteemed capitalist
In all the cultures of antiquity, Western as well as non-Western, the merchant and the trader were viewed as lowlife scum. The Greeks looked down on their merchants, and the Spartans tried to stamp out the profession altogether. "The gentleman understands what is noble," Confucius writes in his Analects. “The small man understands what is profitable.” In the Indian caste system the vaisya or trader occupies nearly the lowest rung of the ladder—one step up from the despised untouchable. The Muslim historian Ibn Khaldun suggests that even gain by conquest is preferable to gain by trade, because conquest embodies the virtues of courage and manliness. In these traditions, the honorable life is devoted to philosophy or the priesthood or military valor. "Making a living" was considered a necessary, but undignified, pursuit. As Ibn Khaldun would have it, far better to rout your adversary, kill the men, enslave the women and children, and make off with a bunch of loot than to improve your lot by buying and selling stuff.