Modern life puts us in a sort of double bind. An enormously stressful, constantly changing work and personal life is coupled with an unprecedented amount of "leisure" time. This often leaves little or no mental energy for consumption in each "free" hour. Therefore, we quite reasonably seek to fill much of our leisure time with light entertainments: things that will occupy and divert us. Although these entertainments may well have some aesthetic value, that is not why we choose them and it is not the way we are using them. A deep aesthetic experience of even the most accessible art is exhausting and consuming. Glancing at the paintings in an art exhibition or playing Mozart as background music is perhaps entertainment, but the experience is not the experience of art.
You may at this point quite reasonably say, "But I have, at least occasionally, made such an effort and I still didn't like it." How much is enough effort before I call the supposed experts' bluff?
By the time you can clearly remember details about works in a given genre, when you can compare and contrast them to other more or less closely related works, you are at least seeing the aesthetic object not only through its deviation from your expectations. If by that point the genre or style of work is still unsatisfying, it may not be for you. As universal as I believe human aesthetics to be, we are all still very different individuals. Each of us has been shaped by particular endowments and experiences. Some of us may simply be lactose intolerant when it comes to a given type of expression. I suspect, though, that once you have explored a few kinds of cuisine you may start to see what one might love even in dishes that may be too spicy for you.
I believe that the investment of time it may take to explore something really new rewards one with enormous gains. Even more than reconsidering the works you love, exploring a whole new artistic terrain is a staggeringly powerful experience. I am tempted to cite the studies about greater stimulation increasing the production of new neurons in rat brains, but that's not really the point.
If all you need to do is take a walk, a treadmill or a small park will do. But we need places like Yellowstone, Patagonia, or the Galapagos to show us the extraordinary range of nature's possibilities. So, too, our aesthetic sense can be adequately exercised most of the time with the stimulation of entertainment we enjoy and the discoveries of everyday existence. But every so often, when you've saved up your pennies and energies and want to go someplace extraordinary, you're willing to put up with the discomfort and inconvenience of traveling so you can go to someplace strange and new. That's the goal of subsidized art - to provide those really exotic locales that you may never see but that can make you dream by just being out there.
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