Consumption hierarchies in which commodities define life-styles, now furnish indications of status more visble than the economic relationships of class positions. Status is thus easy to read, since the necessary information has already been nationally distributed through advertising. The very construction of the self involves the acquistion of commodities. If the world is understood through commodities, then personal identity depends on one’s ability to compose a coherent self-image through the selection of a distinct set of commodities.
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